7 Daily Disciplines That Will Make Your Real Estate Business Thrive
If your business isn’t thriving in today’s unprecedented marketplace, your leads probably aren’t the problem – your business is. Success comes from consistently doing the things that help your business grow.
The practice of certain disciplines on a daily, weekly or monthly basis worsens the results over time and leads to considerable growth. So, if you are looking for business growth, these disciplines will help you.
1. Send one thank you note per day
Start your day by writing a note to someone who has helped you personally or professionally, or send a note of congratulations to someone who deserves it. Thank this lender who went above and beyond. Thank the person who sent you a recommendation. Congratulate your former client who got a promotion or had a baby or grandchild.
When you start your day looking for things to be grateful for, it establishes a mindset of recognition and appreciation for the things around you. Even better, when you show your appreciation to people who have helped you, they are more likely to do it again by sending you even more opportunities.
The practice of handwritten notes is personal. This shows recipients that you care enough to take the time to acknowledge them. It sets you apart, and ultimately it’s just the right thing to do if you want to be the best possible version of yourself.
Thank you notes will help you get in the right mindset for yourself, and they will also generate goodwill among the people you send them to.
2. Add at least one person to your database every day
Your business grows in direct proportion to the number of people you add to your database and for whom you add value through consistent communication. These daily additions can come from prospecting circles, farming, referrals, marketing, or people you’ve met in your personal life.
If you want your business to grow faster, add more people to your database every day, then help them know, like, and trust you using weekly emails and more. communications that keep you in mind.
The more personal your interactions are, the more likely you are to build a relationship that leads to them becoming your customer. Adding new people to your database daily is the first step to better relationships and growing your business.
3. Send a personalized good to at least one person per day
I’m sure you’ve sent automated emails with properties to people in your database, but a personalized email on a specific property is extremely powerful.
Each day, find a property on your roadmap that is relevant to a buyer or seller in your database. It could be a property that has just come up for sale that your buyer might be interested in, or a property that has just been sold and that might impact the value of your sellers home. .
You’ll send it with an invitation for them to contact you with any questions, and the personal outreach will build momentum that will let the client know you’re working hard on their behalf.
It’s a simple, personal way to start a conversation that allows you to provide valuable information to your customers and build relationships that can lead to lasting relationships.
4. Send an unsolicited CMA video every day
This practice has personally helped me generate $11 million in ads over 72 days just by sending one CMA per day to people in one of three groups:
People who told me they were interested in selling within a year or two.
Former buyer clients who live in a house that I sold to them.
People who are landowners in the area, whom I have met through marketing activities like open houses and agriculture.
This is done by recording your screen to create a video explaining the updated rating and emailing it to the seller. This screen recording can be done with a tool such as BombBomb, Loom or Zoom.
You’ll start the video by typing his address into Google Earth, showing him an aerial view of his house. It is not only an unexpected and eye-catching start for the owner, but also creates curiosity for the view.
You’ll show active, pending, and sold comparable properties, and talk about specific properties that compare to their home. You’ll also provide data for three or four of the comparable top sellers that will help you give the owner a range of estimated values.
Next, you’ll show an Estimated Net Seller Sheet, which can be as simple as a Word document that includes the estimated selling price, typical closing costs for sellers in your marketplace, and estimated net proceeds for the seller. excluding any mortgage repayment or pro rata.
I have shared specific details about this process in the past as it generated new opportunities for me even 18 months after I started the process without any new awareness. If you send one a day, I promise you will see results. Get the full recap of this strategy here.
5. Create next 10 and top 10 lists for your business
To keep your customers top of mind and help you be strategic in your business, create lists that will help you identify the next 10 people whose homes you are likely to list or sell a home to, and the top 10 partners benchmark for your business.
In the past, I’ve kept these lists in front of my desk as they remind me to stay in touch with the people most likely to help my business.
For clients, I have worked hard to bring them value and to help them know, love and trust me as the real estate expert of their choice. For referrers, it reminded me to show my appreciation, and in doing so, it created new conversations and opportunities, and it helped me increase my conversion rates.
These lists will help you focus your efforts on the low-hanging fruits of your business, which will also help you generate targeted growth.
6. Engage in at least 10 meaningful conversations every day
These interactive conversations can happen over email, phone, or text, and if they’re really meaningful, they’ll eventually lead to contracts. Industry data suggests that, on average, 50 meaningful conversations lead to a transaction.
By knowing how many conversations on average lead to a transaction for you, your understanding of how many conversations you need daily is easy to determine.
The best producers start conversations with people instead of waiting for them to happen organically. When you focus on these conversations, you generate more opportunities for yourself, which will translate into more growth and more deals.
7. Regularly add systems to your business
This process won’t necessarily happen every day, but it’s important that you think about it daily and regularly add systems to your business that will help automate and streamline your business.
Start by identifying the weaknesses in your business and where things are not working as well as you would like. Maybe you need a checklist to make sure new prospects stay informed about new properties coming on the market.
Maybe you need to create a checklist for new listings you take, for marketing a property, and for closing a home. But don’t be overwhelmed by the number of systems you need in your business. Just build them one by one to work more efficiently.
The systems ensure that you don’t skip any important steps in your processes and they help you leverage your time for maximum productivity. Because time is the most important resource we have, top growers look for ways to do more work with less effort. Systems help accomplish this. Here are 12 systems that will help automate your business growth.
Your best business growth strategy results from intentional activities that you engage in regularly. These disciplines will help you strategically manage your time and increase the number of opportunities available at any time.
Start by implementing at least one of these disciplines into your routine, or add even more for greater growth. Focus on the things that work and create disciplines that will help you convert more customers and close more deals.
Jimmy Burgess is the Director of Growth for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. Connect with him on Facebook or Instagram.