ACTON and Belle Property take their alliance one step further

ACTON and Belle Property take their alliance one step further

A renaming of the Western Australia office suite marks a new phase in the partnership between ACTON and Belle Property.

The merger was first disclosed to the public in July 2021. At that time, REB said the strategic decision provided “the missing piece of the puzzle” in Belle Property Group’s efforts for national coverage.

ACTON is now Acton | Belle Property in all 21 offices across Greater Perth, Region of Peel and South West Western Australia – and adopting the distinctive green branding synonymous with Belle Property.

According to a statement from the group, the message to customers is simple: “It’s the same team, now green.”

Official roster now means Acton | Belle Property is now officially part of the Propvue family of brands, including Belle Property Escapes, Belle Property Commercial, Belle Property International and Hockingstuart.

Touting the benefits of ACTON joining the group, Acton | Belle Property offices will now have access to national and global buyers through partnerships with companies like Leading Real Estate Agents of the World (LeadingRE) and Luxury Portfolio International (LPI).

action | Belle Property ads will also be featured in the national fortnightly Sichu alive magazine and through the Sitchu website.

CEO of Propvue and CEO of Acton | Belle Property, Peter Hanscomb, said the merger with ACTON represents a “meeting of minds”.

Mr Hanscomb said there is a “strong alignment of values” between the brands.

“We both pride ourselves on our exceptional property presentation, strategic marketing and high-level negotiation skills, which we consider essential to delivering unparalleled results for our clients,” he said.

With the move coinciding with a strong state-based market, he added how ‘Western Australia’s affordability, healthy economy, continued population growth and housing shortage, [mean] its real estate market is currently on a strong trajectory that defies the corrections occurring in other states.”

With Propvue predicting that demand for properties in Western Australia will only increase, the CEO said now is “a good time to bring our premium services to the many Acton | Services Beautiful Property ‘.

Travis Coleman, who leads the group’s operations in Western Australia, called it a milestone moment for the group’s 21 offices in the state – and shared that the official move marks the culmination of months of hard work.

“This is a proud moment for our group and marks the start of an exciting change in WA real estate. Belle Property is well known as the leading premium boutique brand along the east coast and we are delighted to join forces,” Mr. Coleman said.

ACTON and Belle Property take their alliance one step further

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Last update: September 07, 2022

Posted: September 08, 2022

Grace Ormsby

Grace Ormsby

Grace is a reporter for real estate and investment brands Momentum. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communications (Journalism) from Newcastle University. She is passionate about providing easy-to-digest, relevant information and content for her key audiences and stakeholders.

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