AssetOwl enters South Australian real estate market with leading agency to test Pirsee
AssetOwl (ASX: AO1) has revealed that a leading real estate agency in South Australia will test its Pirsee cloud-based property inspection platform, completing its penetration of the rapidly growing market in Western Australia.
South Australian agency Harris Real Estate has signed a client license to test the platform, which includes virtual tours with the Insta360 panoramic camera and Pirsee’s “marketing leader” remote routine inspection feature .
AssetOwl claims that the platform’s ability to undertake these functions remotely makes it ideal in a COVID environment.
South Australian real estate market
As part of the trial, AssetOwl will work with Harris to accelerate development of a fully South Australian compliant version of Pirsee for further penetration into the state.
Harris manages 3,000 properties, which equates to approximately 2% of all professionally managed properties in South Australia.
It is the largest independent real estate agency in South Australia and has received numerous awards.
Commenting on the deal to test Pirsee, Harris chief operating officer Daniel Hill said the company prided itself on being a “leading innovator” in South Australia’s real estate industry.
“While property inspections are at the heart of property management, the existing inspection tools fall short of the type of experience and functionality that we are looking for. “
“We are excited to test Pirsee, as we believe it offers the technological leadership and digital experience, which will allow us to dramatically improve the service we provide to owners and tenants, while also providing our managers real estate the support they need to be successful. their work, ”he added.
AssetOwl CEO Geoff Goldsmith said the deal with Harris will accelerate development of the compliant version of Pirsee in South Australia.
“I have no doubt that our work with Harris will be of great use to us as we deploy Pirsee across the country.”
Development of the South Australian Pirsee is being undertaken in parallel with the Queensland and New South Wales versions of the platform.
The company plans to release the South Australian Pirsee “as soon as possible” after it enters the Queensland and New South Wales markets.
AssetOwl predicts this will happen in the first half of this year.
Pirsee was originally developed for the Western Australia market where it now has at least 37 licensed real estate agencies on the platform.
This equates to around 10% penetration of the professionally managed real estate market in Western Australia.