Jellis Craig real estate agency acquires Greg Hocking
“Williamstown is a great choice for us. This stretch on the western interior waterfront has a lot of advantages. “
In addition to the Williamstown office and a flagship office in Albert Park, the franchise network founded by industry veteran Greg Hocking – a former founder of independent brand Hockingstuart – has a presence in Elsternwick, South Yarra, Beaumaris , Cheltenham, Altona, Footscray, Yarraville and Caroline Springs.
Some of the offices will be renamed as Jellis Craig and others will remain under their current brand for the time being and will become the basis of a second business that Jellis Craig wants to develop over the “next two to five years” which will focus on on a lower price. traditional market, said Mr. Dowling.
Most people are looking for a bigger and stronger outfit to give them opportunities but also for their safety.
– Nick Dowling, CEO of Jellis Craig
“We don’t want to take the Jellis Craig brand too far,” he said. “We want to have a second brand that serves a wider area of the Melbourne metropolis. We haven’t decided that’s it, but it could be. We will have to see how this evolves over time.
In the aftermath of the pandemic, the consolidation of the country’s largest real estate markets, Melbourne and Sydney, gave market share to ‘progressive and stronger’ companies and put them in a better position to support staff, whether in sales or property management, Mr. Dowling said.
“Most people are looking for a bigger and stronger outfit to give them opportunities but also to give them security,” he said. The Australian Financial Review. “This will stimulate the slow but sure consolidation of the industry.”
Mr Hocking said he was happy his company was partnering with the bigger company.
“Jellis Craig has long been considered an industry heavyweight,” he said. “They are very well resourced and have an unwavering commitment to professionalism and innovation. “