Long-time estate agency Invercargill merges with its biggest national competitor


One of Invercargill’s leading estate companies is merging to become part of New Zealand’s largest estate agency brand – in what will become Invercargill’s largest full-service estate agency.

Southland Real Estate – which has operated successfully in Invercargill since 1993 – is merging as Bayleys Real Estate. The merger officially ends in early June.

Southland Real Estate employs 24 sales and administration staff specializing in the residential and lifestyle real estate markets, with six additional staff operating in the residential property management sector overseeing over 450 properties. Meanwhile, Bayleys employs 10 sales and administration staff at its Invercargill office, with six additional staff serving the Southland region from the company’s Gore branch.

Both companies have major offices in the city center – Southland Real Estate in the two-storey corner site at 169-171 Dee Street and Bayleys in the modern corporate tower at 173 Spey Street.

The merger will be a seamless process for Southland Real Estate sellers and owners who currently list their properties with the agency – with their listing and all marketing simply passing over to the new entity.

Bayleys Southland director David Gubb said the merger with Southland Real Estate reflects both agencies’ long-term visions for the province…based on decades of continued population and economic growth. It would also unify their sales teams not only in Invercargill, but also in the satellite townships of Winton and Riverton where both agencies have a presence.

“We are delighted to have the Southland Real Estate stable join the Bayleys brand. The company has a well-deserved reputation in Invercargill, Winton and Riverton, which will be enhanced by accessing Bayleys extensive industry-leading back-office support services, such as national print and digital marketing, in conjunction with a strong referral program community both locally and nationally,” Mr. Gubb said.

“With the support of Bayleys national and international marketing initiatives, the Southland Real Estate team joining the brand will now be able to add even more value to their supplier relationships, ensuring that maximum value is achieved. for their suppliers in the sales process.

“It will certainly be an exciting time for Southland’s residential and lifestyle real estate sectors.”

Bayleys Southland is part of Bayleys Real Estate – New Zealand’s largest full-service estate agency with a network of 90 offices nationwide, employing over 2,000 sales and support staff nationwide.

Southland Real Estate director and company founder Gus Johnston said Bayleys Southland Real Estate’s proposed dual-brand business reflected the respect both parties had for each other, the team of sale of the new agency remaining committed to the region – and looking forward to working under such a prestigious, nationally branded agency.

“Bayleys marketing initiatives and operational resources were really interesting for us. They underpin what is now New Zealand’s leading estate agency – with over 45 years of experience in the market. The ‘arsenal’ of tools in the Bayleys Marketing Kit is truly exceptional, and we look forward to introducing them to our customers in the years to come,” Johnston said.

The latest property sales statistics from the Real Estate Institute of New Zealand indicate that the median selling price of residential properties sold in Southland increased by 7.3% in the year to March 2022, from 410 $000 to $440,000 over a 12 month period.

David Gubb concluded: “It is exactly this type of growth data that prompted Southland Real Estate to focus its business in the Southland region approximately 29 years ago, and why Bayleys sees such a bright future for the region. “

Under the auspices of Bayleys Queenstown, the agency has grown significantly in the Southland and Otago areas over the past six years – merging operations with real estate agencies such as Rentals in Queenstown, Metro in Dunedin and Newman Real Estate in Arrowtown, while also opening branches in Cromwell, Winton – ensuring the Bayleys brand is the dominant player and is well placed to provide a superior level of service throughout the Lower South Island.

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