Massachusetts Real Estate Company Jack Conway Announces New Branding

Renaming Jack Conway

“This new brand perfectly reflects our modern spirit and our vision for tomorrow,” said Carol Bulman, CEO

Jack Conway unveiled a new company-wide branding at its annual convention with a modern new visual identity. The rebranding effort includes a new logo, signage, and updated website.

Working with real estate strategy and branding agency 1000-watt Consulting, Jack Conway’s new brand marries the modern vision and timeless values ​​that its founder, Jack Conway, instilled in the company’s founding and remains a tenet director under CEO Carol Bulman, Jack’s daughter.

“This new brand perfectly reflects our modern spirit and our vision of tomorrow,” said Bulman. “We are a strong and fiercely independent brokerage firm with innovative tools, exceptional agents and global connections. Our new brand represents the company we are and the excitement we have for the future.

“With much of our industry consolidating under big brands, brand image and identity is more important than ever in the real estate industry. This is a chance to show progress, the evolution and enhancement of an outward expression,” said 1000watt co-founder Brian Boero.

You can watch a video of the process and see the new look at

Announced at Conway’s annual convention, held in person at the Boston Quincy Marriott, agents have responded positively to the modern, timeless new look of Jack Conway’s branding and are excited for the future.

About Jack Conway: Jack Conway is the largest independent, family-owned, Massachusetts-based real estate company. With 28 offices and nearly 700 agents, Conway covers the 4,000 square miles of Eastern Massachusetts that stretches from the North Shore and Greater Boston, through the South Coast, to the South Coast and Cape Cod. . Consistently ranked among the nation’s top realtors, Jack Conway strives to provide best-in-class service to home buyers and sellers across Conway Country.

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