#PropertyReport: real estate is a marathon, not a sprint

As the ultimate human race, the Comrades Marathon, draws closer, you’ll likely hear the phrase “it’s a marathon, not a sprint” a lot in the weeks to come.

Arriving at the Comrades starting line is hard enough (which I can personally attest to during my months of preparation), and completing the 90km in less than 12 hours is quite a task!

But curiously, this phrase also reminds me of how closely it relates to real estate.

I want to focus on my early days in this business as a real estate agent, highlighting how difficult it can be.

Just ask any agent who’s been doing the job for six months and they’ll tell you it wasn’t as easy as they thought.

Ultimately, like the comrades (as I have been told), there is no preparation of the mind for what you are about to encounter.

In our industry, we have to deal with rejection, unrealistic customers, irrational customers and sometimes, the totally unreasonable way some people think they can talk to you.

And let’s not forget that everything an agent does, every missed appointment bothers us, everything is done for free, or more exactly at a loss until a buyer or tenant completes a transaction. .

So, you might now have doubts about entering the industry…but there is another aspect.

If you can see yourself in the first 12 months, hang in there and deal with some of the downsides I just mentioned, then the upsides can be plentiful.

First of all, it can and should be a lot of fun. It’s such an interesting industry that if you’re not having fun with your team and clients, then maybe it’s time to rethink.

It’s also incredibly rewarding. Most clients are pleasant to deal with, appreciating that the real estate professional is the person to solve their “problems” and find them the perfect home.

Knowing that you are adding value in this way is very rewarding and should motivate you to get up in the morning and walk into the office with a positive mindset day after day.

This was beautifully demonstrated last week in my office when a person who has been with us for seven months signed his first offer, which had been the culmination of hard work, sticking to the process and his mentor and apply what she had learned during the first difficult six months. She then followed up with her second signed offer a few days later.

For some people it happens a little faster, while for many it takes longer, but experience is everything in this game.

To any newbie, I implore you to persevere, find a good mentor, mop up the training, manage your expectations, and like those 90km from Pietermaritzburg to Durban, enjoy the journey.


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