Real estate agency under fire for posting housing plans on female models’ bare backs
A real estate agency in Xi’an, northwest China’s Shaanxi Province, sparked heated debate among Chinese netizens after posting house plans on the backs of female models at a promotional event . Photo: Sina Weibo
A real estate agency in Xi’an, northwest China’s Shaanxi Province, sparked heated debate among Chinese netizens after posting house plans on the backs of female models at a promotional event . The local management committee said the sales office for this property has been closed.
A video from the sale event site shows two models with different house designs on their bare backs, prompting many people to come together and take photos.
On Chinese Twitter Sina Weibo, outraged netizens found the idea offensive to women, and that real estate agencies should not take such vulgar measures to attract attention.
An official from the local management committee said he interviewed the project manager and the sales office was closed. The local market monitoring service and the housing construction service are carrying out further investigations and have not yet determined the nature of these marketing activities.
The developer of this property has told local media that it is actively cooperating with the authorities’ investigation and is awaiting the announcement of the results. But when asked why such marketing techniques were used, staff declined to comment.